Toxic Couture

The enigmatic illustrator Achraf Amiri has created an exclusive series of ‘illustrashions’ for our New Reality Issue 00. Toxic Couture is both a warning to and a criticism of the Fashion Industry and hyper-consumerism. How innocent are your fashion choices?

Fashion is one of the major causes of our global warming crisis. The largest Industrial Revolution change was that people became more fashion conscious and began purchasing clothing for style, rather than necessity. Before the revolution, people crafted their own clothes and had just enough to get by. Since the Industrial Revolution and today, even people of average means have a number of outfits for different occasions, and continue to buy clothes simply because of their tastes. Today, the fashion industry is responsible for 10% of the annual global carbon emissions––more than all international flights and maritime shipping combined. At this pace, the fashion industry's greenhouse gas emissions will surge more than 50% by 2030. You can imagine what the landscape will look like then… 💀

Achraf Amiri

You can find more on Achraf Amiri, on our Interview here.