Circular Future
Opening our eyes to circular fashion: the future of fashion, remade.
100 billion new items of clothing are produced each year, A lorry-load of clothing is burned, or buried in a landfill every second. The textile industry has become the second largest polluter in the world, and slowing fast fashion down a bit isn’t the answer.
From a historical perspective sustainability has never been important to consumers, nor to the fashion industry. Things are now changing fast. As last year’s London Fashion Week, which saw Extinction Rebellion activists stage a “die-in” and swarm the Victoria Beckham show, demonstrated - this generation cares deeply about the planet and is demanding that the industry to take the climate emergency seriously.
Model: Peny Mataxa @penymetaxa atThe Legion Management @thelegionmgt
MUA: Nicole K @nicole_k_fashionmakeup
Photography: Dimitris Theocharis @dimitristheocharis
We believe that it’s inexcusable that 300,000 tonnes of unwanted clothes are binned, not recycled, every year and we applaud the numerous fashion labels and industry ranging from Stella McCartney to Rapanui Clothing who have demonstrated real leadership in tackling climate change and in bringing sustainability to fashion. The future of fashion is circular. To quote the Stella McCartney website:
… We believe that the future of fashion is circular – it will be restorative and regenerative by design and the clothes we love never end up as waste…
Stella McCartney.
Whilst McCartney and Rapanui have led the way, they are no longer “voices in the wilderness”. Other brands like Maison Cléo, AVAVAV and Rave Review all use dead stock and left over materials for their creations, therefore extending the life of unwanted or produced fabrics that may otherwise have gone to a landfill. Brands such as MUD jeans and Riley Studio have gone one step further and use only recycled waste materials to make their clothes.
